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Wellness

Destination wellness widens its map: Dubai, Texas and the Red Sea

Dubai's approved longevity strategy, Canyon Ranch Austin's October 15 opening and Miraval's first resort outside the U.S. each add wellness supply beyond the usual European circuit. MMGY's fall survey shows who is likely to pay for it: affluent boomers with the largest travel budgets.

Photograph — Wellness library
01News

Dubai approves a Longevity Authority strategy targeting Dh35B over a decade

Dubai has approved a Longevity Authority strategy that targets Dh35 billion (about $9.5 billion) over the next decade. A state-level commitment like this can reshape supply: more longevity clinics, operator partnerships and hotel tie-ins.

For advisors who sell longevity and medical-wellness travel, this is an early signal, not a product you can book today. The source names no programs, openings or timelines. Watch for clinic and hotel announcements in the coming months, and consider Dubai an emerging longevity destination alongside the established European medical-wellness names. Clients who already buy multi-day screening and longevity programs are the natural first audience once product appears.

Sources 20
02Destination

Canyon Ranch Austin opens October 15 with a women's health focus

Canyon Ranch Austin opens October 15. It is a $500 million, 600-acre property and the brand's first ground-up resort. It is billed as the largest spa resort in Texas and the biggest destination-spa opening in the U.S. this year.

The spa has 40 treatment rooms. The differentiator is the Women's Wellness Collective, a women's-health program. One treatment to note is the circadian facial, 80 minutes at $430.

The opening is about two weeks away, so advisors should ask now about early-booking terms and commission arrangements. It gives U.S. wellness clients a new in-country option.

Sources 2
03Supplier

Miraval takes its mindfulness model abroad with The Red Sea

Miraval The Red Sea has opened on Shura Island, part of Saudi Arabia's Red Sea Global development. It is the brand's first resort outside the U.S. It has 180 keys and a 40,000-square-foot Life in Balance spa.

The opening was in May, and the source is a sponsored partner piece, so treat the detail as supplier-supplied. Commercially, it adds a mindfulness-focused luxury option in a fast-emerging region. Advisors can pitch it to clients who want a distinctive wellness stay and pair it with Red Sea and Gulf itineraries. It also sits next to the Dubai story as another sign of wellness investment in the Gulf.

Sources 13
04Data point

MMGY: boomers plan four times Gen Z's travel spend

MMGY's fall survey finds U.S. travelers plan $5,655 in leisure spend. The generational gap is wide: boomers plan $8,796 against $2,195 for Gen Z. Boomers are the core buyers of high-ticket wellness and spa trips, which supports focusing advisor outreach on them.

Two other findings shape what to pitch. 35% travel off-peak and 64% choose domestic trips for cost reasons, which favors shoulder-season U.S. wellness stays such as the new Texas resort. AI use for trip planning has risen to 51%, so advisors will increasingly compete with AI tools for discovery.

Sources 16

Sources — Wellness Department

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  11. 11
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    Miraval Resorts & Spas Takes Its Pioneering Mindfulness Approach Abroad - Robb Report
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  20. 20
    Dubai’s longevity goal: $9.5B in next decade | The sauna surge | Oura delays IPO

A light day on volume but a clear pattern: wellness capacity is being built in new places, from Texas to the Gulf. Dubai is the one to watch for follow-on announcements. — The Wellness Desk

— The Wellness Desk