Dubai backs longevity with a Dh35 billion strategy
Dubai has approved a Longevity Authority strategy that targets more than Dh35 billion (about $9.5 billion) in economic value over the next decade. A government-backed plan of this kind points to new medical-wellness and longevity clinic capacity, hotel partnerships and inbound demand in the Gulf.
For advisors, nothing is bookable yet. The sources describe a strategy and a revenue goal, not specific openings or programs. Advisors with longevity-minded clients should watch for supplier announcements and program launches in the emirate, and start asking established longevity operators whether they plan Gulf partnerships.
Miraval opens its first international resort on the Red Sea
Miraval The Red Sea opened in May 2026 on Shura Island, Saudi Arabia, and is the brand's first resort outside its home market. It has 180 keys and a 40,000-square-foot Life in Balance Spa, plus three signature treatments exclusive to the property.
This adds a named-brand destination-spa option in the Red Sea for clients who want a mindfulness-led program. The source is a Robb Report partner piece, so it is sponsored content. Confirm rates, program structure and commission terms with the supplier before pitching.
MMGY: boomers outspend Gen Z by four to one
MMGY's fall survey puts expected US leisure travel spend at $5,655 per traveler. The generational gap is wide: boomers plan to spend $8,796 a year on travel against $2,195 for Gen Z.
Two other findings matter for wellness sales. 35% of travelers are shifting to off-peak travel, which supports off-peak retreat pricing and packages. And 51% now use AI for trip planning, which could change how clients find advisors. The spend figures favor focusing wellness pitches on older, higher-income clients.
Oura delays its IPO as longevity claims face scrutiny
Oura has postponed its US listing, joining other IPO hopefuls that have delayed amid market jitters. The delay signals a tougher funding climate for wellness tech, and it may slow wearable partnerships with resorts and longevity programs.
A separate piece published alongside it argues that the longevity boom is getting ahead of the science. Advisors selling longevity programs should expect clients to ask harder questions about what the evidence supports. Ask suppliers which outcomes they measure and which claims are backed by data.