The Brief
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Department 08 / 14
Romance

Sandals Sells Against the Courthouse as Fares Fall and Platforms Widen

Sandals is pitching free Jamaica weddings against courthouse ceremonies, while KAYAK data shows lower Caribbean and long-haul fares. Nobu's San Juan plan and Expedia TAAP's Tiqets beta point to new inventory and new ancillary competition for advisors.

Photograph — Romance library
01Supplier

Sandals markets free Jamaica weddings against the courthouse

Sandals is promoting free Jamaica weddings, or a complimentary ceremony with a qualifying stay, in a blog positioning destination weddings against court weddings. The source is brand marketing with thin detail, so treat it as a conversation opener, not a rate sheet.

The commercial point is that the ceremony is the hook and the stay is the booking. Before quoting couples, confirm the current minimum-night and qualifying-stay terms with Sandals, since those requirements decide whether the offer applies and what the booking is worth in commission. Advisors with couples weighing a courthouse ceremony and a reception at home now have a ready counter-offer.

Sources 27
02Data point

KAYAK: Caribbean and long-haul fares lower; split one-ways save up to 30%

KAYAK's holiday travel report shows fares down year over year to Fiji (-13%) and Phuket (-16%), along with other Caribbean, Latin America and Asia routes. Booking two one-way tickets can cut international fares by up to 30%. Simpson Bay, St. Maarten shows the full 30% and Liberia, Costa Rica 23%.

For advisors, this matters for air-inclusive honeymoon quotes to Fiji and the Caribbean. The report's book-by guidance is about five weeks before Thanksgiving and four to seven weeks before Christmas. Split one-ways can complicate changes and baggage, so check the terms before building them into a package.

Sources 5
03Destination

Nobu announces first Puerto Rico hotel in San Juan

Nobu has announced Nobu Hotel and Restaurant San Juan, the brand's first property in Puerto Rico. It gives advisors a prospective high-end option for Puerto Rico weddings and honeymoons.

Opening date, rates and commission terms have not been released, so there is nothing to sell yet. Worth watching for group and wedding policies once the supplier details emerge.

Sources 20
04News

Expedia TAAP adds Tiqets activities in U.K. beta

Expedia is adding Tiqets tours and attractions to its TAAP agent platform, starting with a U.K. agency beta. The move could let advisors sell activities alongside hotels and flights in one platform, and it adds competition for agent ancillary revenue.

U.S. availability and commission terms have not been announced. Advisors who book excursions directly for honeymoon clients should watch whether the program expands.

Sources 28

Sources — Romance Department

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A thin day for hard policy news; the Sandals terms and the Nobu details are the items to chase. We will report when opening dates, rates and commissions firm up. — The Desk

— The Romance Desk