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Department 07 / 14
Family & Multi-gen

Disney crowds return as Universal Orlando courts families on price and policy

Walt Disney World logged its busiest week since April, ending the fall lull just ahead of the holidays. Universal Orlando is promoting a $69 Universal Kids Resort ticket while guests report it has stopped issuing Express passes to people who don't fit ride restraints.

Photograph — Family & Multi-gen library
01Data point

Walt Disney World posts its busiest week since April

The week ending Oct. 17 was Walt Disney World's busiest since mid-April, ending a roughly six-month stretch of soft attendance. September waits averaged 26 minutes, so the jump is a clear change.

What it means for advisors: stop pitching fall as a reliably low-crowd window. Clients booked into the holiday season need Lightning Lane, dining and park-day plans earlier than they would have a month ago. Early Mickey's Very Merry Christmas Party and holiday bookings are likely to firm up, so quote and hold sooner. This is one week of data, not a season-long trend, so watch the next few weeks before repricing your advice.

Sources 11
02News

Universal Orlando reportedly drops Express passes for guests who can't fit rides

Guests report that Universal Orlando no longer hands out complimentary Express passes to people turned away at ride restraints. Universal has not confirmed this as policy, and the reports are anecdotal.

What it means for advisors: if you book larger-bodied guests or multigenerational groups, set expectations before arrival and point clients to the test seats at ride entrances. Expect complaints to circulate, which may affect how some families weigh Universal against Disney. Check with Universal's trade contacts before telling clients it is official.

Sources 8
03News

Universal promotes a $69 ticket tied to Universal Kids Resort

Universal is promoting a new $69 ticket offer for Universal Kids Resort, a price signal aimed at the family theme-park segment. The source gives no details, so dates, residency limits and park scope are unknown.

What it means for advisors: confirm the terms and whether the offer is bookable through agency channels before quoting it to clients. Compare it against your current Orlando packages for families with younger children.

Sources 23
04Supplier

Margaritaville at Sea reports more advisor bookings

Travel Weekly reports that advisor bookings for Margaritaville at Sea are rising, which suggests the brand is gaining traction in the trade channel. The available source text is only a headline, so figures and the reasons behind the increase are unverified.

What it means for advisors: check current commission, promotion and group-block terms with the supplier. If you have multigenerational groups looking for a casual, lower-priced cruise option, it is worth a look.

Sources 1

Sources — Family & Multi-gen Department

  1. 1
    Margaritaville at Sea sees an increase in advisor bookings - Travel Weekly
  2. 2
    Replacement for SeaWorld Theme Park Confirmed, Opening Next Week
  3. 3
    ‘Star Wars’ Turbulence Continues as Lucasfilm Axes Jon Watts’ Series Before It Begins
  4. 4
    Disney Park Guests Warned to Now Expect Queues of 600+ Minutes
  5. 5
    Disney and Dude Perfect strike major deal spanning parks, sports and entertainment - Attractions Magazine
  6. 6
    Royal Caribbean Guest Found In Ocean After 20-Hour Search Explains Reason For Jump - TheTravel
  7. 7
    Universal Orlando Confirms Drastic 70% Price Cut at Exclusive Park Location
  8. 8
    Universal Orlando Faces Backlash After Stripping Last Remaining Courtesy for Plus-Size Guests
  9. 9
    Disney World Park Deemed “Worst to Visit” as 4 Critical Issues Spark Backlash in 2026
  10. 10
    8 Caribbean Port Days Better Spent Onboard Royal Caribbean's Icon Of The Seas - TheTravel
  11. 11
    The Low-Crowd Era Is Over: Major Attendance Surge Hits Walt Disney World Ahead of Holiday Rush
  12. 12
    First ‘Minecraft’ Hotel Set for 2027, Leaving Universal Guests Begging for Orlando Addition
  13. 13
    Disney World Quietly Rolled Out Two Rare Perks for Annual Passholders—Including a Deal at a Cult-Favorite Lounge - Parade Magazine
  14. 14
    Disney Springs Handing Out Free Items With Purchase for Six Ravens Opening
  15. 15
    Spirit Christmas Opens Minutes From Walt Disney World Before Halloween Ends
  16. 16
    Six Ravens Offering Exclusive Opening Day Shield Pin Free With Purchase at Disney Springs - WDW News Today
  17. 17
    Margaritaville | Acoustic Ukulele - YouTube
  18. 18
    SoftBank Eyes Allied Universal in Deal Valued at Up to $30 Billion - BigGo Finance
  19. 19
    SoftBank Eyes Allied Universal In A Potential $18 Billion Deal - Finimize
  20. 20
    Universal Orlando Officially Retires Opening-Day Attraction After 36 Years, Final Date Set - Disney Fanatic
  21. 21
    SoftBank weighs $30 billion Allied Universal deal as Son eyes security robots - Investing.com
  22. 22
    Save 10% on Disney Gift Cards for a Limited Time! (Deal Dead) - Disney Tourist Blog
  23. 23
    NEW $69 Ticket Deal Announced For Universal Kids Resort - Disney Food Blog
  24. 24
    New Monsters, Inc. Halloween Wallpapers from Pixar Place Hotel at Disneyland
  25. 25
    What’s New and What to Explore at Disney Springs This Halloween Season
  26. 26
    Building on a 20-Year Legacy with Disney Dreamers Academy
  27. 27
    Wicked Oztacular Spectacular Coming to Universal CityWalk Orlando 
  28. 28
    REACTION: Texas Tech To Face Purdue In Baha Mar Championship - 247Sports
  29. 29
    Disney Strikes Company-Wide Creative Deal With Dude Perfect - Forbes

A modest news day. Disney's crowd data is the item that should change how you advise clients, and the Universal and Margaritaville items need confirmation before you act on them. — The Family & Multi-gen Desk

— The Family & Multi-gen Desk