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Department 08 / 14
Romance

Mexico's Demand Softens While Costa Rica and Zambia Add New Honeymoon Options

ASUR reports September international traffic into Mexico down 9.8%, which may give advisors leverage on 2027 wedding blocks. Meanwhile, JW Marriott Costa Elena debuts as the brand's first all-inclusive and Anantara opens a 13-key Kafue camp in Zambia.

Photograph — Romance library
01Data point

ASUR: Mexico international traffic fell 9.8% in September

ASUR, which operates Cancún and other Mexican Caribbean gateways, reported international passenger traffic down 9.8% year over year in September. Year-to-date international traffic is down 5.7%.

For advisors, softer inbound demand is a negotiating opening. Ask Mexico all-inclusive properties for better group concessions, higher comp-room ratios and shoulder-season pricing on 2027 weddings.

Thinner demand may also mean thinner airlift. Check group air availability before committing room blocks, so a favorable rate isn't undone by limited flights for guests. The figures are airport-level, so confirm with individual resorts how the dip is showing up in their own occupancy and wedding inventory.

Sources 20
02Supplier

JW Marriott Costa Elena opens as the brand's first all-inclusive

Marriott has opened JW Marriott Costa Elena Resort & Spa on Costa Rica's northern Pacific coast, the brand's first all-inclusive resort. It puts a Bonvoy-linked luxury all-inclusive in competition with Hyatt Inclusive Collection and other honeymoon and wedding inventory.

The source gives no commercial terms, so there is nothing yet on wedding packages, venue fees, group policy or commission. Ask those questions before pitching it to couples. It gives advisors a new all-inclusive option for clients who want Costa Rica rather than the Caribbean or Mexico.

Sources 7
03Destination

Anantara debuts 13-key Kafue River tented camp in Zambia

Anantara Tented Camp Kafue River is the brand's first Africa safari property. It has just 13 keys, a wellness focus and conservation partnerships with African Parks.

It adds a Minor Hotels option for safari honeymoons in Zambia's Kafue, which is less crowded than Kenya or Tanzania. The source gives no rates, offers or commission details. With so few keys, confirm availability and commission terms early if you're planning 2027 honeymoon travel.

Sources 9

Sources — Romance Department

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A thin day, with one useful data point and two new products that still lack commercial terms. Get rates and commission details from the suppliers before pitching either property. — The Romance Desk

— The Romance Desk