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Tours & Packaged

Trafalgar puts $100,000 behind its 2027 'New Era' portfolio

Trafalgar's New Era launch comes with US$100,000 in advisor prizes, weekly draws through Dec. 18 and a grand-prize draw Dec. 21. The window overlaps Black Friday, which gives advisors a reason to move Trafalgar bookings now.

Photograph — Tours & Packaged library
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Trafalgar's New Era incentive: US$100,000 in prizes, eight weekly draws

Trafalgar is tying its expanded 2027 portfolio to its largest advisor incentive in years. The pool is US$100,000 in prizes, including a river cruise cabin, iPads, vouchers and TTC travel credits.

How it works: Each qualifying booking with a deposit earns one entry. Completing the New Era Masterclass e-learning earns a bonus entry. There are eight weekly draws through Dec. 18, then a grand-prize draw on Dec. 21.

Why it matters: The window runs through Black Friday, so advisors who already have clients considering escorted trips have a reason to place deposits sooner. The 2027 portfolio also adds new travel categories and tiers, which changes what advisors can offer. The Masterclass is the cheapest way to add an entry, and it should also help advisors position the new tiers with clients.

Advisors should check the full terms and eligibility with Trafalgar before promising anything to clients.

  • Prize pool: US$100,000, including a river cruise cabin, iPads, vouchers and TTC travel credits
  • Entries: one per qualifying booking with deposit, plus a bonus entry for completing the New Era Masterclass
  • Draws: eight weekly through Dec. 18, grand prize Dec. 21
Sources 101115

Sources — Tours & Packaged Department

  1. 1
    Chaos as tourist bus collides with souvenir stand in Trafalgar Square - Discover SWNS
  2. 2
    London tour bus crashes into souvenir stand near Trafalgar Square - Yahoo News UK
  3. 3
    Olivier and Tony Award-Winner JANE KRAKOWSKI to play Mary Todd Lincoln in OH, MARY! at Trafalgar Theatre, with booking extended - Fairy Powered Productions
  4. 4
    Obituary for Ronald I. Fewell - https://www.meredithfuneral.com/
  5. 5
    Poignant Trafalgar Day service honours Lord Nelson and fallen sailors - Portsmouth News
  6. 6
    Pictures show damage after tourist bus crashes into stand near Trafalgar Square - London Now
  7. 7
    London tourist bus smashes into news stand in Trafalgar Square - Metro.co.uk
  8. 8
    Tour bus hits Trafalgar Square souvenir stand - BBC
  9. 9
    Tour bus hits Trafalgar Square souvenir stand - BBC
  10. 10
    Trafalgar’s New Era brings US$100,000 in advisor incentives and prizes - Travelweek
  11. 11
    Trafalgar marks New Era launch with major travel advisor incentive - TravelPress
  12. 12
    Hilton Gives Historic La Paz Hotel an Art Deco Makeover
  13. 13
    Tour bus crashes into souvenir stand in Trafalgar Square - LBC
  14. 14
    Jane Krakowski to play Mary Todd Lincoln in OH, MARY! at Trafalgar Theatre - West End Best Friend
  15. 15
    Trafalgar Launches $100K Global Giveaway for Travel Advisors - Travel Market Report
  16. 16
    There is only one reason for Russia to chart these cables - The Telegraph
  17. 17
    JetBlue Vacations and Virgin Voyages Launch Adults-Only Flight-and-Cruise Package
  18. 18
    More group travel and mobility solutions desired by South Africans - htxt.africa
  19. 19
    Canadians embrace small group travel as Intrepid sees its business booming - TravelPress

A quiet day for tour-operator news, with Trafalgar's incentive the only item of direct commercial use to advisors. The rest of the coverage under the Trafalgar name was London news and commemorations, with no link to the operator. — The Desk

— The Tours & Packaged Desk