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Department 12 / 14
Wellness

Wellness Supply Bulks Up and Packages Itself as Asian Demand Tightens

Banyan Group takes 70% of South Africa's Newmark Hotels & Reserves, while OUTRIGGER Maafushivaru sells fixed 3-, 5- and 7-night retreats in the Maldives. Trip.com's Golden Week data shows longer stays pushing toward Bali and Phuket, so advisors should check inventory now.

Photograph — Wellness library
01News

Banyan Group buys 70% of Newmark Hotels & Reserves

Banyan Group has agreed to buy 70% of South Africa's Newmark Hotels & Reserves for ZAR756M, with full ownership to follow. Newmark keeps its name, management and owner relationships, so it should sit in the Banyan portfolio as a collection brand and not be rebranded.

For advisors, the appeal is a possible safari-plus-wellness pairing under a group known for spa and wellness-led brands. That is a prospect, not an announcement. Nothing in the source confirms loyalty tie-ins, distribution changes or new spa programming at Newmark properties.

Commission and rate-access terms have not been disclosed. Until they are, keep existing Newmark booking channels and rates as they are, and ask your Banyan contacts whether the deal changes agency terms once full ownership is complete.

Sources 2
02Data point

Golden Week's longer breaks push demand toward Bali, Phuket and island escapes

Trip.com Group reports that Chinese Golden Week stays of seven nights or more are up 123% year on year. A 13-day combined Golden Week and Mid-Autumn break is driving longer, multi-stop trips: multi-destination bookings are up 84%, and nature-escape searches are up 53%.

Among the fastest risers are Bali, Phuket (+78%) and Cebu (+111%). That points to pressure on availability and rates at Asian wellness resorts from late September into October.

Advisors with Chinese outbound clients, or anyone booking Bali, Phuket or Thai wellness properties in this window, should confirm inventory early. Longer stays also favor resorts that can fill a week with structured programming. The figures are Trip.com's own platform data and reflect Chinese travelers only, so treat them as a demand signal, not a market-wide forecast.

Sources 4
03Supplier

OUTRIGGER Maafushivaru sets 3-, 5- and 7-night wellness retreat formats

OUTRIGGER Maafushivaru, an 81-villa Maldives resort, is selling holistic fitness and healing retreats in fixed lengths of three, five and seven nights. The details come from an opinion piece about the resort, not a formal rate sheet.

Set-length packages are easier to quote, compare and upsell than à la carte spa credits, and they give advisors a mid-market option in a Maldives wellness segment dominated by ultra-luxury properties.

The piece gives no pricing or commission details. Before pitching it, ask the resort whether the packages are commissionable, what each length includes, and whether any program involves medical or practitioner screening. That last point matters for clients who expect clinical oversight, not spa-style wellness.

Sources 10

Sources — Wellness Department

  1. 1
    An open letter to Hon. Dita Angara-Mathay, Secretary, Department of Tourism, Philippines
  2. 2
    HVS Asia Pacific Hospitality Newsletter - Week Ending 18 September 2026
  3. 3
    Gastronomy: Definition, Meaning, Careers & Why It Matters Today
  4. 4
    Golden Week 2026 Fuels Extended Breaks and New Travel Routes: Trip.com Group Reveals Rising Destinations and Regional Trends
  5. 5
    The Invisible Engine: Why Hotel Housekeeping Is the Hardest Job in the Hotel
  6. 6
    She didn't choose your hotel. She accepted it.
  7. 7
    AI Changes How a Hotel Learns, Decides, and Creates Demand
  8. 8
  9. 9
    Future Hospitality Summit Honours Visionary Leadership in Shaping the Future of Tourism and Hospitality
  10. 10
    Personalized Wellness Stays as a Shining Star with OUTRIGGER Maldives Maasfushivaru
  11. 11
    Building High-Performance Sales Teams in Experiential Resorts
  12. 12
    HSMAI DC’s DMV Commercial Leadership Forum Will Address How Integrated Hospitality Organizations Can Drive Performance
  13. 13
    Loews Hotels & Co Launches Active Stays by Loews Hotels

A thin day on hard wellness news: one acquisition, one demand data set and one resort's package structure, each with open commercial questions. The desk will watch for Banyan's commission terms and any Newmark wellness programming.

— The Wellness Desk