One operator sets the spa menu on most cruise ships
OneSpaWorld runs spas on more than 200 ships across Carnival, Royal Caribbean, NCL, Princess, Celebrity, Disney and Virgin Voyages. It holds an estimated 90%+ of the outsourced maritime spa market. The company expects to pass $1B in revenue this year, after 2025 revenue of $961M and adjusted EBITDA of $123M.
For advisors, the practical point is that spa pricing, treatment menus and pre-cruise spa booking are largely set by one company, not by each cruise line. Don't expect meaningfully different spa programs from one line to the next. When selling a wellness-focused sailing, ask where spa inventory and pre-booking sit, and build the differentiation case on itinerary, ship and onboard programming outside the spa.
Investors pitch wellness and longevity as its own asset class
Owner and developer commentary from Arada, Meliá and Future Laboratory frames wellness and longevity as a standalone hospitality investment category. The pitch cites wellness hotels earning about twice the TRevPAR of comparable properties and longevity travel projected at $44B by 2030. It points to more mixed-use longevity resorts with diagnostics and preventive care, such as Arada's Akala, and to premium ADR positioning. Much of the new medical-wellness supply is expected in the Middle East.
Advisors should expect more luxury longevity inventory at higher price points. Treat the figures with caution: they come from an event-preview piece ahead of FHS World 2026, so they are directional. Verify them before putting them in front of clients.