Riviera Travel hires Donna Kurtz to lead North American MICE sales
Riviera Travel River Cruises has created a MICE sales director role for North America and named Donna Kurtz to it. Kurtz is credited with building Scenic and Emerald's charter and incentive division to more than $40M, so she brings a track record in exactly the business Riviera now wants to grow.
The hire points to a push for group, charter and advisor-led business in the North American market. Riviera also says it will launch what it describes as the world's first fully dedicated solo river cruise ship and expand to the Mekong in 2027.
What advisors should do: If you handle groups, incentives or solo travelers, ask Riviera about new inventory and group incentive terms ahead of the 2027 launches. The sources do not give dates, pricing or commission details, so those need to be confirmed directly with the line.
- New role: MICE sales director, North America
- 2027: dedicated solo river ship and Mekong expansion, per Riviera
- Ask about group incentives and charter availability