Trafalgar's First River Cruise Puts TTC in Avalon's Lane
Trafalgar has launched its first river cruise product, sailing the Rhine, marking the first time TTC Tour Brands' flagship escorted-coach label has moved into river cruising. TTC Tour Brands' Melissa DaSilva framed the launch as a way to keep repeat Trafalgar, Insight, Luxury Gold, and Costsaver clients inside the TTC portfolio once they're ready to trade coach seats for a cabin, rather than losing them to a competing river line. A hands-on review of the inaugural Rhine sailing found the onboard product leaning on Trafalgar's familiar guided-touring DNA — local specialists, included excursions, be-my-guest style experiences — translated into a river format. For advisors, the launch is a concrete new cross-sell conversation with loyal Trafalgar guests and positions TTC to compete more directly with Globus family's Avalon Waterways and other operator-owned river brands for that same repeat-client base.