2028 Is Already Open for Booking

Silversea has converted its S.A.L.T. (Sea and Land Taste) dining concept into a standalone bookable collection: seven itineraries on Silver Dawn and Silver Spirit sailing Portugal, Spain, France and the UK from late August through October, timed to the Grape Harvest season. Each departure bundles shore access unavailable to standard passengers — including a private cooking session in a countess's kitchen and a lunch at a Douro Valley wine estate. For advisors, this is a differentiated, named product to position against Explora Journeys' culinary angle and Regent's inclusive shore excursions, rather than a generic onboard amenity. With departures already running this season and capacity capped by the size of the exclusive venues, advisors should flag remaining autumn 2026 sailings to clients now rather than waiting for next year's harvest cycle.

Regent Seven Seas has opened a September advisor circuit — client-facing preview events paired with agent-only sales training — running September 1 through 25, built to convert interest in the newly launched 2028–2029 Voyage Collection into bookings. Registered advisors get an event-exclusive client offer and a refreshed marketing toolkit for the campaign window. The value here is less about the offer itself than timing: getting clients in front of Regent's team while early-2028 suite inventory is still broad, before premium categories sell down and pricing firms. Advisors with clients weighing a far-out luxury voyage should register before the September 25 close and use the toolkit to move undecided prospects now rather than wait for standard 2028–2029 pricing to settle without the incentive attached.

Aurora Expeditions has opened its 2028 Northern Hemisphere programme: 29 departures across 20 countries on Douglas Mawson and Sylvia Earle, headlined by a new Cultural Expeditions category — British Isles, Mediterranean and Scandinavian itineraries — layered alongside the core polar lineup. Opening bookings this far out gives advisors an early run at premium cabins on the higher-demand departures before the two-ship fleet's limited capacity tightens. For clients who've already cycled through Aurora's polar sailings, Cultural Expeditions is a natural next booking: same small-ship model and expedition team structure, new geography. Treat this as an early-access window rather than a routine on-sale — 2028 cabins on Sylvia Earle are the ones likely to move fastest.

Lindblad Expeditions raised its FY2026 revenue guidance to $830–$860 million, up from a prior $800–$850 million range, alongside narrowing Q2 losses. That's a concrete demand signal rather than marketing: affluent travelers are booking expedition cruising faster than the company's own earlier forecasts anticipated. For advisors, the practical read is pricing power and tightening availability — Lindblad/National Geographic sailings are less likely to soften into last-minute deals, so clients weighing whether to wait for a discount should be steered toward booking now. It's also a useful line to cite when reassuring hesitant clients that expedition demand remains resilient even as broader discretionary travel spending faces scrutiny elsewhere in the market.