Department 04 / 14
Cruise — Luxury & Expedition

Ultra-Luxury's Growth Spurt: New Hulls, New Suites, New Niches

Explora Journeys took delivery of its third ship and confirmed Alaska and Asia debuts, Regent marked 35 years with a hard-deadline offer tied to its new Prestige class, and Silversea rolled out dual product lines in food and golf. It's a day that shows the ultra-luxury segment racing to add capacity and carve out niche demand at the same time.

Photograph — Cruise — Luxury & Expedition library
01Supplier

Explora Journeys Takes Delivery of Explora III, Confirms Alaska and Asia Debuts

MSC's ultra-luxury arm took delivery of EXPLORA III in Genoa, its third LNG-powered ship and the largest in the fleet so far, putting the brand at the halfway point of a planned six-ship build. The ship begins sailing Northern Europe, Iceland, Greenland and North America this season. More significant for forward bookings: Explora confirmed its first-ever Alaska season for 2027 and an Asia debut for 2028, giving advisors two new destination categories to start pitching now, well ahead of departure. With three ships in service, Explora has enough scale to run overlapping seasonal deployments rather than a single itinerary rotation, widening the sales conversation beyond the Mediterranean and transatlantic sailings that have defined the brand's first two years.

Sources 2491522
02Supplier

Regent's 35th Anniversary Sale Carries an August 31 Deadline

Regent Seven Seas is marking 35 years of ultra-luxury cruising with an Anniversary Collection pairing savings of up to 35% with a $350 per-suite shipboard credit — but only for reservations made by August 31. The promotion doubles as a launch vehicle for Regent's new Seven Seas Prestige class, with additional Prestige-class ships planned through 2036, giving advisors a new ship category to build into future pitches alongside the near-term incentive. For clients weighing a booking now, the combination of a quantified discount, a real credit and a firm cutoff is a rare case this summer of an offer advisors can urge clients to act on immediately rather than sometime later this year.

Sources 3436
03Supplier

Silversea Doubles Down With Culinary and Golf Product Lines

Silversea launched two distinct product lines in the same stretch. Its first S.A.L.T. Culinary Voyages collection puts seven dated European sailings on Silver Dawn and Silver Spirit between August 27 and October 25, each built around exclusive access — private port-blending in the Douro Valley, a Michelin chef-led lunch in Bordeaux, a truffle hunt at Château Royal de Cazeneuve — timed to the autumn grape harvest. Separately, a new partnership with PerryGolf bundles green fees, transfers and equipment handling into all-inclusive fares for Southampton, Barcelona and Sydney–Auckland sailings starting in 2027. Together the two launches show Silversea building sellable niches at both ends of the calendar: culinary voyages advisors can book for departures weeks away, and a golf product to seed with high-net-worth clients now ahead of a 2027 decision.

04News

Historic Hurtigruten Ship Nordstjernen Cancels Call After Shipyard Collision

The 104-passenger Arctic and Svalbard vessel Nordstjernen sustained a 25cm hull breach during shipyard work in Gdańsk and has cancelled its August 10 call at Lerwick while repairs continue. Advisors with clients booked on this ship's Arctic sailings should expect further itinerary adjustments as the repair timeline plays out, and should flag the possibility of port substitutions or schedule shifts when confirming upcoming departures. Details on the extent of damage and a return-to-service date remain limited, but the incident is worth monitoring closely given the vessel's specialized role in Arctic and Svalbard programming and the narrow window before its next scheduled calls.

Sources 24

Sources — Cruise — Luxury & Expedition Department

  1. 1
    Explora Journeys Unveils Explora III in Genoa, Launching the Fleet's First LNG-powered luxury cruise ship to Redefine Sustainable Ocean Travel in Italy: Everything You Need to Know - Nomad Lawyer
  2. 2
    MSC’s Explora Journeys Takes Delivery of Enlarged, LNG Luxury Cruise Ship - The Maritime Executive
  3. 3
    Explora Journeys takes delivery of third luxury cruise ship in series - Baird Maritime
  4. 4
    EXPLORA III Joins Explora Journeys Fleet - Recommend Magazine
  5. 5
    Explora Journeys' third vessel to set sail on Friday - Travel Weekly
  6. 6
    Explora Journeys Debuts EXPLORA III in Genoa with LNG Technology and New Alaska Itineraries for 2026-2027 - Nomad Lawyer
  7. 7
    Fincantieri Celebrates Delivery of Third Explora Luxury Travel Vessel - Marine News Magazine
  8. 8
    EXPLORA III Delivered to Explora Journeys - Cruiseline.com
  9. 9
    EXPLORA JOURNEYS TAKES DELIVERY OF EXPLORA III - PR Newswire
  10. 10
    Tully Luxury Travel and Explora Journeys Reveal the Joys of the Mediterranean in Winter - Robb Report
  11. 11
    Explora Journeys Takes Delivery of EXPLORA III - Porthole Cruise and Travel
  12. 12
    Happy Birthday America
  13. 13
    Explora Journeys takes delivery of Explora III in Genoa - Cruise Trade News
  14. 14
    SILVERSEA LAUNCHES NEW COLLECTION OF S.A.L.T. CULINARY VOYAGES, PAIRING CULINARY DISCOVERY WITH DESTINATION ACCESS - marketscreener.com
  15. 15
    Explora Journeys takes delivery of EXPLORA III, unveils largest ship in fleet - PAXnews.com
  16. 16
    Fincantieri delivers Explora III in Genoa ceremony
  17. 17
    Fincantieri delivers Explora Journeys’ first LNG-powered vessel - Cruise & Ferry Review
  18. 18
    Century Cruises introduces first Nile vessel for Westerners
  19. 19
    Silversea teams up with PerryGolf to offer luxurious golf-themed cruises - Travel Tomorrow
  20. 20
    Silversea unveils new culinary voyages across Europe - connectingtravel.com
  21. 21
    Militia Capital Management LLC Purchases New Shares in Lindblad Expeditions $LIND - MarketBeat
  22. 22
    Explora Journeys’ Anna Nash: ‘Cruise’s brightest years are still ahead’ - Cruise Trade News
  23. 23
    ((Quick~ConTacT))How to Contact Seabourn Cruises Customer Service for Reservations, Booking Assistance, Cruise Modifications, and Guest Support - TelegraphHerald.com
  24. 24
    Historic cruise ship from Norway’s famous Hurtigruten service cancels Lerwick call after striking quay - Shetland Times
  25. 25
    Silversea Launches A New Collection Of Food-themed Voyages - Cruise Passenger
  26. 26
    Miami-Dade commissioners size up their incoming port director
  27. 27
    Silversea launches culinary voyage collection timed to European grape harvest - travelweekly.com.au
  28. 28
    Royal Caribbean to expand Mahahual community hub
  29. 29
    VIDEO: TV cooking show favourite Justine Schofield's Hurtigruten experience will be one to see - travelweekly.com.au
  30. 30
    HX Expeditions Continues Focus on Greenland - TravelPulse
  31. 31
    Explora sets sights on luxury cruise dominance by 2028
  32. 32
    Disney Cruise Line inks 15-year deal for Icy Strait Point calls
  33. 33
    Silversea Launches New Collection of SALT Culinary Voyages - TravelPulse
  34. 34
    Regent Seven Seas Cruises marks 35 years of ultra-luxury cruising with Anniversary Collection - CruiseMapper
  35. 35
    Silversea Launches S.A.L.T. Culinary Voyages - Cruise Critic
  36. 36
    Happy anniversary: Regent Seven Seas celebrates a milestone in luxury cruising - Travel Weekly Asia
  37. 37
    New Silversea cruise sailings will take passengers to Ryder Cup and Open golf courses - AOL.com
  38. 38
    HAL's Rolling Stone rock show with RWS Global debuts
  39. 39
    This is the best midsize ocean cruise line - WSB-TV
  40. 40
    Pearl Expeditions’ ultimate 2027 Kimberley package

A steady week rather than a loud one: three ultra-luxury lines added genuinely new sellable inventory instead of incremental fare tweaks, and one operational disruption is worth a quick check against any booked Arctic clients. — The Cruise desk

The Cruise — Luxury & Expedition Desk