The Brief
Fri, Jun 26No later issue
Department 11 / 14
Tours & Packaged

Collette, Intrepid, and Riviera All Deliver Advisor Selling Leverage Today

A consultative sales playbook, a buy-5-get-6 custom-group incentive expiring July 31, and a co-branded live-pricing storefront landed in a single news cycle — three operators simultaneously lowering the friction between traveler discovery and closed booking, while Sandals, Copa, and Road Scholar round out a day of bookable product news.

Photograph — Tours & Packaged library
01Supplier

Collette's 'Guided Advantage' Playbook Is Live in the Advisor Portal

Collette has published a new selling guide — branded Guided Advantage — in its Travel Advisor Portal, giving advisors a step-by-step consultative framework for converting guided-travel interest into bookings. The resource covers client discovery questions, objection handling, the path from individual to group-travel upsells, and post-trip retention plays, all mapped to Collette's 2026–2027 portfolio.

The timing tracks with Collette's own data showing rising guided-travel demand but inconsistent advisor conversion rates. Four separate trade outlets confirmed the tool went live this week, available at no cost inside the portal. Advisors who already produce Collette volume but lose leads before close will find the most immediate utility; newer sellers can use it as a market-introduction script.

Advisor action: Log in to the Travel Advisor Portal and download Guided Advantage before the next client consultation.

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02Supplier

Intrepid: Book 5, Get 6th Free on Custom Group Eastern Europe — Deadline July 31

Intrepid Travel has opened a time-limited group incentive on its Tailor-Made Eastern Europe itineraries: book five passengers and receive a sixth berth at no charge. The math is clean — advisors can pass the roughly 17% cost reduction as a client discount, retain it as margin, or split the difference. The minimum group size is four travelers, and itineraries must be fully bespoke through Intrepid's Tailor-Made desk.

The July 31, 2026 deadline leaves approximately one month to identify eligible groups already in the pipeline. Eastern Europe custom itineraries skew toward private-travel buyers and affinity groups, where the buy-5-get-6 structure translates directly into compelling group proposals.

Advisor action: Contact Intrepid's Tailor-Made group desk before July 31 to register or identify eligible bookings.

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03Supplier

Riviera Travel Hands Advisors Co-Branded Storefronts with Live Pricing via Approach Guides

Riviera Travel has partnered with Approach Guides to give advisors personalized, co-branded marketing pages that display real-time availability and pricing under the advisor's own agency identity. The integration removes the manual proposal-building step and keeps inventory current at the moment of client review — a meaningful time save for advisors managing multiple river-cruise clients simultaneously.

The partnership arrives as Riviera expands its fleet: new Radiance Class river vessels and its first Mekong ship are entering the market, giving the live storefront fresh product to showcase immediately. A launch webinar ran June 25; on-demand access remains available for advisors who missed it.

Advisor action: Request access to the co-branded platform through Approach Guides and flag Riviera's new Mekong and Radiance Class departures to existing river-cruise clients already in your pipeline.

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04Supplier

Sandals Names Dining Concepts for Its $200M Jamaica Overhaul

Sandals Resorts has detailed the restaurant and bar lineup anchoring the $200M transformation across three Jamaica properties. At Sandals Montego Bay, Caribbean Cay, and South Coast, new concepts include Buccan (open-fire communal dining), Bay Roc Rum Bar, Parisol Beach Club with a swim-up bar, and Scrimshaw, a fresh-seafood restaurant.

Named concepts give Unique Vacations advisors specific client talking points beyond the headline investment figure — guests drawn to immersive dining or craft-spirits culture can now ask for features by name. In a segment where Jamaica all-inclusive competes directly against Dominican Republic and Mexico packages, differentiated F&B at flagship Sandals properties can tip a close.

Advisor action: Update Jamaica all-inclusive proposals with the Buccan, Parisol, and Scrimshaw concepts; confirm opening timelines directly with the Sandals trade desk.

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05News

Copa Doubles Panama Stopover to 15 Days, Adds San Diego and Raleigh-Durham Gateways

Copa Airlines has extended its Panama City stopover program from a maximum of seven days to fifteen, with no change to roundtrip airfare cost. For advisors routing clients through Tocumen on Latin America or Caribbean itineraries, the longer window converts a transit into a genuine multi-night Panama City stay.

Copa simultaneously launched new nonstop service from San Diego and Raleigh-Durham, widening the U.S. feeder network, and will begin a Starlink in-flight Wi-Fi rollout in July 2026. Panama projects 250,000 stopover visitors in 2026, up 25% year-over-year — demand the extended stay is designed to capture.

Advisor action: Revisit Latin America and Caribbean routings through Tocumen and pitch Panama City as a pre- or post-tour extension, especially for clients newly accessible via San Diego or Raleigh-Durham.

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06Supplier

Road Scholar Adds Two Civil Rights Escorted Departures for May 2027

Road Scholar has announced two new escorted programs for its 50+ educational-travel audience: Rhythm of Resistance, a New Orleans-focused departure, and a second itinerary tracing a Jackson–Memphis–Nashville corridor, both slated for May 2027. The launches coincide with the 10th anniversary of Road Scholar's original Alabama and Georgia Civil Rights program — a proven track that carried roughly 550 passengers in 2025.

The new routes extend geographic coverage while the cultural and historical appetite Road Scholar has already documented remains strong. For advisors building 2027 bookings in the educational and social-justice travel niche, May departures slot ahead of summer heat and benefit from the patriotic energy building around America's 250th anniversary.

Advisor action: Flag both May 2027 departures to past Road Scholar Civil Rights travelers and clients on waitlists from the existing Alabama/Georgia program.

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Sources — Tours & Packaged Department

  1. 1
    This top senior tour company just unveiled 2 new Civil Rights trips - USA Today
  2. 2
    How Globus Medical Inc. Class A (GMED) Affects Rotational Strategy Timing - Stock Traders Daily
  3. 3
    Copa Airlines Adds Destinations, Extend Panama Stopover Program
  4. 4
    Intrepid Launches Custom Group Incentive - TravelPulse Canada
  5. 5
    Tour Times Scales Operations In India’s Group Travel Market - Whalesbook
  6. 6
    Hot Deals for Near-Term Departures! - TravelPulse
  7. 7
    Collette Equips Advisors With New Sales Strategy Guide for 2026-2027 - Recommend Magazine
  8. 8
    Alaska Hosts USTOA Sustainability is Responsibility Summit - Recommend Magazine
  9. 9
    Celebrating the USA’s 250th Anniversary in its 13 Original Colonies 
  10. 10
    Collette launches new selling playbook for travel advisors - Travelweek
  11. 11
    Paris Insider: The Best Coffee Shops in Paris
  12. 12
    Sandals Unveils New Dining Options at Jamaica Resorts
  13. 13
    Carnival Cruise Line Unveils New Culinary Experiences
  14. 14
    Riviera Travel Announces Partnership with Approach Guides
  15. 15
    United States Joins Global Travel Industry Shift as Collette Unveils Powerful Sales Playbook Reshaping Guided Travel Demand, Advisor Strategy, and Luxury Tour Booking Growth - Travel And Tour World
  16. 16
    TSA Expects to Screen 18.7 Million Passengers Over July 4th Weekend
  17. 17
    Collette Launches Guided Travel Playbook for Advisors - Open Jaw
  18. 18
    Collette Launches New Sales Playbook to Help Travel Advisors Sell Guided Travel - TravelPulse Canada

A productive Friday for the advisor toolkit: Collette and Riviera added durable selling infrastructure, Intrepid's July 31 group deadline turns the weekend into a prospecting window, and Road Scholar's 2027 civil-rights departures give forward-bookers a culturally resonant pitch. — The Desk

The Tours & Packaged Desk