Trafalgar Adds River Cruising to Its Lineup, Starting on the Rhine
TTC Tour Brands has moved Trafalgar into river cruising for the first time, launching a Rhine itinerary that puts the escorted-touring specialist into direct competition with the river cruise lines advisors already sell alongside it. Melissa DaSilva outlined the move as a deliberate brand extension rather than a one-off charter, aimed at giving advisors a reason to re-engage past Trafalgar guests who've aged into cruising or who want a slower-paced alternative to coach touring. A companion review of the sailing gives advisors a first look at the onboard product and pacing before it hits general sale. What's still unclear from today's coverage: final pricing, commission structure, and how much inventory will be allocated for the initial season — details worth chasing down before pitching this to clients. For now, treat it as a heads-up to watch, not yet a book-it.