Miraval and Four Seasons Open Side by Side on Shura Island, Creating a Split-Stay Red Sea Pitch
Miraval's first property outside the United States opened this week on Shura Island as part of Saudi Arabia's Red Sea Project — a 180-unit, adults-only all-inclusive resort anchored by a 40,000-sq-ft Life in Balance spa with 39 treatment rooms inside a Foster + Partners building. The formula mirrors the Arizona and Massachusetts flagships advisors already know: daily stacking spa credits, immersive programming, and booking through World of Hyatt's travel advisor program. One non-negotiable to set early: the entire Red Sea Project is non-alcoholic, territory-wide.
Simultaneously, the Four Seasons Resort and Residences Red Sea (149 rooms, 31 residences, six restaurants) opened on the same island on a traditional à la carte model. The co-location is commercially useful. Route immersion-focused clients to Miraval, flexibility-seekers to Four Seasons, or structure a split-stay combining both — a format that typically extends booking value. Saudi Arabia's expanded visa-on-arrival coverage for most Western nationals removes the friction that kept this corridor theoretical. Shura Island is now a bookable pitch.
- Miraval Red Sea: 180 units, all-inclusive, 39-treatment-room spa, Foster + Partners design, books via World of Hyatt advisor program
- Four Seasons Red Sea: 149 rooms + 31 residences, à la carte pricing, six restaurants — immediate comparison option at the same island
- Split-stay pitch (Miraval for immersion, Four Seasons for unwind) works within a single destination booking
- Non-alcoholic policy is property-wide across the Red Sea Project — set client expectations at qualification